Account Insights
The Account Insights dashboard delivers a comprehensive view of performance for accounts and your organization as a whole. Use this analytics to identify trends and track progress.
Customizable Filters
Account Selector – View analytics for all accounts or select an individual account for deeper insights.
Time Range and Time Zone – Choose any reporting period and adjust to your organization's preferred timezone. By default, OF Time Zone (UTC 0) is selected. To use your organization's custom timezone, uncheck the box and adjust the setting in your Organization Settings.
Earning Type Filter – Toggle between Net (after platform fees) and Gross earnings (before fees) for flexible reporting.
Synchronization Date – Displays the most recent date when the data was last synchronized and updated.
Core Metrics
Total Earnings – The total revenue generated in the selected time period.
Total Purchases – The total number of completed fan transactions.
Spenders – The number of unique fans who made at least one purchase.
Average Earnings per Fan – Calculated by dividing Total Earnings by the number of Spenders — this shows the average amount each purchasing fan spent during the selected time frame.
Visual Analytics
Earnings Chart – Get a full breakdown of your earnings by category:
Subscriptions
Recurring Subscriptions
Tips
Posts
Messages
Streams
Use this chart to track revenue trends over time and identify which monetization streams perform best.
Best Day – Find out which day of the week brings in the highest average earnings within your selected period. You can filter by revenue type:
Subscriptions
Recurring Subscriptions
Tips
Posts
Messages
Streams
Best Hour – Discover the hour of the day when your fans are most active and most likely to spend. This metric shows average earnings per hour for the selected timeframe and is filterable by revenue type. Use this to optimize chatter schedules and campaign timing.
Day/Hour Earnings Heatmap – A powerful visual tool to spot your most profitable time slots across the week. Each cell shows the average earnings for a specific day and hour. The lighter the cell, the higher the revenue.
You can filter by:
All revenue types
Subscriptions
Recurring subscriptions
Tips
Posts
Messages
Streams
Pro tip: Use the heatmap to time content drops, chats, and campaigns when fans are most likely to spend.
New Fans (single-account view only) – Track acquisition trends over time.
Includes:
Paid and free regular subscriptions
Returning fans who previously unsubscribed and came back
Excludes trials, promos, and bundle-based signups — so you see real organic growth.
Earnings Breakdown Table
Quickly see how your revenue is distributed across different income streams. Data is visualized in a pie chart to show each type’s percentage share of your total revenue.
Subscriptions
Tips
Posts
Messages
Streams
Other earnings
Recurring subscriptions
Chargebacks
Displays:
Total number of chargebacks
Total value of chargebacks
Chargebacks are shown by the original transaction date, not the date the chargeback occurred — giving you accurate timeline context.
Additional Features
Top Spending Fans – Get a clear view of your highest-value fans — sorted by total amount spent.
For each fan, you’ll see:
Number of purchases
Last purchase date
Average spend
Max spend
Total spend
Export Option – Download the top spending fans list in Excel or CSV format for internal analysis or reporting.
Conclusion
Account Insights is built on OnlyFans data and goes several layers deeper — giving you flexible charts, peak activity analytics, and a clear earnings breakdown. This tool helps you evaluate performance from multiple angles and identify opportunities for growth.
The enhanced dashboard provides an intuitive way to track key metrics across your organization. To get the most out of it:
Track results weekly or monthly
Compare accounts or campaigns
Use the data to tweak strategy, timing, and fan engagement.
This helps optimize processes, improve performance, and achieve better outcomes.
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