Link Overview
The Link Overview section provides granular, link-level performance analytics for both Trial and Tracking Links. It gives managers full visibility into fan activity and earnings attribution across the entire lifetime of each link.
Overview
Link Overview is a dedicated analytics view for individual traffic links.
From the Traffic Metrics dashboard, you can:
Hover over a link.
Click the redirect button.
Open a new window with detailed performance metrics and fan-level data for the selected link.
All metrics in Link Overview are calculated using the All Time range. All earnings use double attribution, ensuring complete visibility into revenue generated through each link.
Key Metrics
Earnings
Total Earnings — Total revenue generated from all fans acquired through this link.
Acquisition Metrics
Total Clicks — Total number of clicks recorded for the link.
Total Fans on OnlyFans — Number of fans acquired through the link:
Tracking Links: subscribers
Trial Links: trial claims
Total Fans Collected — Total number of fans tracked by OnlyMonster for this link.
Total Spenders — Number of fans who completed at least one purchase.
Total Purchases — Total number of transactions made by fans acquired through this link. Chargebacks are not included in this metric.
Fan Purchase Frequency
The system displays purchase behavior distribution for fans acquired through the link:
0 Purchases — Percentage of fans who made no purchases
1 Purchase — Percentage of fans who made exactly one purchase
2 Purchases — Percentage of fans who made exactly two purchases
3+ Purchases — Percentage of fans who made three or more purchases
Data is updated according to the campaign (link) sync interval.
Link Overview Table
The Link Overview table lists all fans acquired through the selected link. It provides detailed fan-level analytics and purchase behavior insights.
Filtering Options
Purchase Type Filter
Select which transaction types to include in the report. By default, all transaction types are selected.
Subscription
Recurring Subscription
Tips
Posts
Messages
Streams
Non-Spenders Toggle
Controls whether fans with no purchases appear in the table. This toggle is disabled by default.
Non-Unique Fans Toggle
Fans who previously subscribed through other links are marked as non-unique.
Toggle on — show non-unique fans
Toggle off — hide non-unique fans
This toggle is enabled by default.
Table Columns
Username — Displays both the fan's name and username.
Buying Power — Shows the buying power level for each fan in the table.
Subscribed At — Date when the fan subscribed.
Unique Fan — Indicates whether this is the fan's first subscription to the selected account.
Purchases — Total number of purchases made by the fan.
First Purchase — Date of the fan's first purchase.
Last Purchase — Date of the fan's most recent purchase.
AVG Spent — Average amount spent by the fan through the link.
Max Spent — Maximum single transaction amount from the fan.
Total Spent — Cumulative spending by the fan through the link.
You can copy the link to any fan's page by clicking the Copy button.
Export Availability
Exporting Link Overview reports is not yet available. This feature will be added in a future update.
Access Requirements
Access to Link Overview requires the View Traffic Metrics permission.
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