Chatter Metrics
Chatter Metrics is an analytical dashboard designed to analyze the activity of chatters interacting with fans and identify areas for chatter performance optimization.
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Chatter Metrics is an analytical dashboard designed to analyze the activity of chatters interacting with fans and identify areas for chatter performance optimization.
Last updated
Was this helpful?
The Chatter Metrics feature provides various filters for convenient work.
Allows selecting groups of creators. Selecting a group will add creators from that group to the Creator filter automatically.
Multiple cannot be selected at once.
Allows selection of specific creators (one or multiple creators simultaneously). The default state is “All creators”.
Clear Button: Clears all selected creators in the field.
Allows filtering by a specific role. When selecting a role, all members with the selected role will be displayed in the Chatter filter automatically.
Multiple roles cannot be selected at once.
Allows selection of specific chatters (one or multiple simultaneously) to display statistics for those chatters only. The default state is “All chatters”.
Clear Button: Clears all selected chatters in the field.
Exact Time Selection: Select the main time range and specific times in the AM and PM for precise data analysis.
OF Time Zone: By default, the checkbox is selected, and all statistics are displayed in UTC+0 timezone, when unselected — statistics are shown in your agency's timezone.
Display the statistics in .
Member: Displays the name and ID of the chatter whose metrics are shown.
Creators: Creator that chatter worked with and for whom metrics are displayed.
Total sales: Total revenue generated by the chatter, including PPV sales and tips. Indicates the chatter’s overall contribution to revenue.
PPV Sales: Total revenue generated from PPV messages. Indicates the chatter's contribution to sales via selling PPV.
Tips: Total revenue generated from tips. Indicates the chatter’s contribution to sales via tips.
Impact: Percentage of the chatter’s PPV sales relative to total PPV sales. Assesses the individual’s share in overall paid message revenue.
Total Messages Sent: Total amount of messages sent by the chatter, excluding Mass Messages. Measures overall messaging activity.
Manually Typed Messages: Amount of manually written and sent messages, excluding AI Replies, Templates, and Mass Messages. Highlights personal interaction.
AI Replies: Number of messages generated and sent using AI. Indicates the usage of AI by the chatter.
Templates Sent: Total messages sent using created Templates. Indicates the usage of Templates by the chatter.
Copy-Paste Count: Amount of messages sent via copy-paste.
Unsent Messages: Amount of messages unsent by the chatter. Clicking on the figure allows viewing the list of unsent messages, with a direct chat link provided.
Free Media Sent: Amount of messages sent with only free media. Tracks non-monetized media sharing.
PPV Sent: Amount of messages sent with paid media content. Displays how often the chatter initiates a sale.
PPV Sold: Amount of PPV messages purchased by fans. Indicates successful paid content sales.
Avg. PPV Purchase Time: Average time taken for a message to be purchased after being sent (within 60 minutes). Displays the fan's level of willingness to make a purchase.
PPV to Free Ratio: Ratio of messages sent with free media to messages with paid media. Displays how often the chatter initiates a sale compared to sending media for free.
PPV to Message Ratio: Ratio of paid media messages to the total number of messages sent. Indicates the focus on making sales.
PPV Open Rate: Percentage of PPV messages purchased out of all sent PPV messages. Shows how often fans make a purchase of a PPV message sent by a chatter.
Avg. Price of Sent PPV: Average price of sent PPV messages in gross terms. Provides pricing strategy insights.
Avg. Price of Sold PPV: Average price of purchased PPV messages in gross. Analyzes revenue per sale.
Total Chats: Number of unique chats where manually typed messages were sent. Displays how many chats the chatter has processed manually.
Words: Total count of words written and sent by the chatter. Indicates communication volume.
Avg. Words per Message: Average word count in manually typed messages. Reflects detail level in interactions.
Posts: Number of posts created by the chatter. Demonstrates content contribution.
Click any column header to sort members in ascending or descending order.
Use the Columns button to hide, display, or reorder columns by dragging and dropping. The Reset button will restore all columns to their default order.
You can export Chatter Metrics data in XLSX and CSV formats by clicking the Export button. After selecting your preferred format, the download will begin automatically.
This section allows you to view all member transactions and assign or reassign transactions that were not automatically attributed or were assigned to the wrong member.
The Chatter Metrics board accounts for two types of transactions: manually sent PPVs and tips.
PPV: If a fan purchases a PPV more than 7 days after it was sent, it will not be automatically assigned.
Tips: If a tip is received more than an hour after the last message was sent, it won’t be credited in Chatter Metrics. Additionally, if another member sends a message in the chat, the tip will be assigned to them (to the most recent message before the tip).
In such cases, transactions may need to be reassigned. Once reassigned, Chatter Metrics statistics will be updated within a few minutes.
The Time Range and Filters in this section work the same as those in the Chatter Metrics Overview board, with the addition of a Status filter, which provides three filtering options:
• Completed: Successful transactions.
• Refunded: Transactions that were charged back.
• All: Includes both completed and refunded transactions.
The section displays key transaction details:
• Date: The date of the transaction.
• Creator: The creator associated with the transaction.
• Net: The net amount of the transaction.
• Transaction Type: PPV or tips.
• Assignee: The chatter assigned to the transaction. Transactions can be reassigned by clicking on the assigned value.
• Assigned By: Specifies whether the transaction was assigned automatically or manually by an agency member.
• Status: Indicates whether the transaction is Completed or Refunded.
There are three levels of permissions for Chatter Metrics and Transactions:
1. View Metrics: Access to the Chatter Metrics dashboard.
2. View Transactions: Access to Transactions tab without the ability to make changes. This permission automatically includes View Metrics permissions.
3. Edit Transactions: Enables assigning transactions to agency members. Enables both View Metrics and View Transactions permissions.
