Creator Insights: Detailed Analytics for Managing Your Business

Customizable Filters

• Creator Selector – View analytics for all creators or select an individual profile for deeper insights. .

• Time Range and Time Zone – Choose any reporting period and adjust to your agency's preferred timezone. By default, OF Time Zone (UTC 0) is selected. To use your agency's custom timezone, uncheck the box and adjust the setting in your Agency Settings. .

• Earning Type Filter – Toggle between Net (after platform fees) and Gross earnings (before fees) for flexible reporting.

• Synchronization Date – Displays the most recent date when the data was last synchronized and updated.

Core Metrics

• Total Earnings – The total revenue generated in the selected time period.

• Total Purchases – The total number of completed fan transactions.

• Spenders – The number of unique fans who made at least one purchase. .

• Average Earnings per Fan – Calculated by dividing Total Earnings by the number of Spenders — this shows the average amount each purchasing fan spent during the selected time frame. .

Visual Analytics

Earnings Chart – Get a full breakdown of your earnings by category:

• Subscriptions

• Recurring Subscriptions

• Tips

• Posts

• Messages

• Streams

Use this chart to track revenue trends over time and identify which monetization streams perform best.

Best Day – Find out which day of the week brings in the highest average earnings within your selected period. You can filter by revenue type:

• Subscriptions

• Recurring Subscriptions

• Tips

• Posts

• Messages

• Streams

Best Hour – Discover the hour of the day when your fans are most active and most likely to spend.This metric shows average earnings per hour for the selected timeframe and is filterable by revenue type. Use this to optimize chatter schedules and campaign timing. .

Day/Hour Earnings Heatmap – A powerful visual tool to spot your most profitable time slots across the week.Each cell shows the average earnings for a specific day and hour. The lighter the cell, the higher the revenue.

You can filter by:

• All revenue types

• Subscriptions

• Recurring subscriptions

• Tips

• Posts

• Messages

• Streams

Pro tip: Use the heatmap to time content drops, chats, and campaigns when fans are most likely to spend.

New Fans (single-creator view only) – Track acquisition trends over time.

Includes:

• Paid and free regular subscriptions

• Returning fans who previously unsubscribed and came back

Excludes trials, promos, and bundle-based signups — so you see real organic growth.

Earnings Breakdown Table

Quickly see how your revenue is distributed across different income streams. Data is visualized in a pie chart to show each type’s percentage share of your total revenue.

• Subscriptions

• Tips

• Posts

• Messages

• Streams

• Other earnings

• Recurring subscriptions

Chargebacks

Displays:

• Total number of chargebacks

• Total value of chargebacks

Chargebacks are shown by the original transaction date, not the date the chargeback occurred — giving you accurate timeline context.

Additional Features

Top Spending Fans – Get a clear view of your highest-value fans — sorted by total amount spent.

For each fan, you’ll see:

• Number of purchases

• Last purchase date

• Average spend

• Max spend

• Total spend

Export Option – Download the top spending fans list in Excel or CSV format for internal analysis or reporting.

Conclusion

Creator Insights is built on OnlyFans data and goes several layers deeper — giving you flexible charts, peak activity analytics, and a clear earnings breakdown. . This tool helps you evaluate performance from multiple angles and identify opportunities for growth.

The enhanced dashboard provides an intuitive way to track key metrics across your agency. To get the most out of it:

• Track results weekly or monthly

• Compare creators or campaigns

• Use the data to tweak strategy, timing, and fan engagement.

This helps optimize processes, improve performance, and achieve better outcomes.