Cost Attribution & Traffic Metrics Explained

Traffic Metrics V2.0 introduces advanced cost attribution and profitability analysis for your traffic campaigns. This guide explains the available metrics, the supported cost attribution models, and how to configure them to accurately measure campaign performance.

Understanding both your acquisition costs and revenue metrics is essential for evaluating traffic partnerships and optimising campaigns. OnlyMonster’s Traffic Metrics provide flexible attribution options that support a variety of payment models — from fixed budgets to performance-based structures.

Available Metrics

The Traffic Metrics dashboard displays two main types of data:

  • Performance Data — raw numbers representing clicks, fans, and revenue.

  • Efficiency Metrics — calculated indicators showing profitability and cost-effectiveness..

Performance Data

Clicks — Total number of clicks (available for Tracking Links and Trial Links). This metric indicates initial campaign engagement and is the starting point for conversion analysis.

Fans — Number of users acquired through traffic links and direct traffic. This represents successful conversions across all traffic sources.

Spenders – Number of unique fans who have made at least one payment.

Cost — Total campaign spend. This value can be either entered manually or calculated automatically based on your attribution settings. This figure impacts all profitability calculations.

Earnings — Revenue generated from acquired fans during the selected date range. Earnings attribution depends on your filter settings and the attribution model selected in the main Traffic Metrics settings.

Profit — Net profit (Earnings minus Cost). This is your primary profitability indicator.

Efficiency Metrics

CPC (Cost Per Click) — Average cost per click (Cost ÷ Clicks). Helps you compare the efficiency of different traffic sources at the acquisition stage. Available for Tracking Links and Trial Links. Can be either entered manually or calculated automatically based on your attribution settings.

CPF (Cost Per Fan) — Average acquisition cost per fan (Cost ÷ Fans). Shows how much you spend to acquire one fan. Can be either entered manually or calculated automatically based on your attribution settings.

EPC (Earnings Per Click) — Average revenue per click (Earnings ÷ Clicks). Shows the revenue value of your traffic at the click level. Available for Tracking Links and Trial Links. Can be either entered manually or calculated automatically based on your attribution settings.

ARPF (Average Revenue Per Fan) — Average revenue generated per fan (Earnings ÷ Fans). Helps you understand the value of fans from different traffic sources.

Conversion Rate — Percentage of clicks that convert to fans (Fans ÷ Clicks × 100). Shows how effectively your fan traffic converts to subscriptions. Available for Tracking Links and Trial Links.

CPE (Cost Per Earning) — Cost required to generate one dollar of revenue (Cost ÷ Earnings). Lower values indicate more efficient spending relative to revenue generated.

Revenue Share — Percentage of earnings allocated to your traffic partner. Available for all traffic types. When entered, the system calculates Cost as (Earnings × Revenue Share %).

ROI (Return on Investment) — (Profit ÷ Cost) × 100. Shows the overall profitability of your campaign. Positive ROI indicates profitable campaigns, negative ROI signals losses.

Cost Attribution Methods

OnlyMonster supports two cost attribution models: Fixed Cost and Dynamic Cost. Choose the model that matches the way you pay your traffic partners.

Fixed Cost Attribution

With Fixed Cost Attribution, you manually enter your campaign costs in the Cost column. The system uses this value to calculate all profitability metrics, including Profit, CPC, CPF, CPE, and ROI.

Use this method when you have:

  • Fixed budgets

  • Flat monthly fees

  • Contracts with predetermined pricing

  • A preference for manually controlling cost values.

Dynamic Cost Attribution

Dynamic attribution automatically calculates Cost based on your payment model. After selecting a model and entering a rate, the system calculates the Cost using real campaign performance.

CPC (Cost Per Click)

Available for Tracking Links and Trial Links. The system calculates Cost as: Clicks × CPC Rate.

This automatically updates:

  • Cost

  • Profit

  • CPF

  • CPE

  • ROI

Use CPC when partners charge per click.

CPF (Cost Per Fan)

Available for all traffic types. The system calculates Cost as: Fans × CPF Rate.

This automatically updates:

  • Cost

  • Profit

  • CPC

  • CPE

  • ROI

Use CPF when partners charge per acquired fan.

Revenue Share

Available for all traffic types. The system calculates Cost as: Earnings × Revenue Share %.

This automatically updates:

  • Cost

  • Profit

  • CPC

  • CPF

  • CPE

  • ROI

Use Revenue Share for affiliate or performance-based partnerships.

Choosing the Right Cost Attribution Model

  • Fixed Cost — Use for fixed-fee or budget-based campaigns

  • CPC — Use when partners charge for each click

  • CPF — Use when partners charge for each acquired fan

  • Revenue Share — Use when partners earn a percentage of your revenue

Data Display Rules

To keep the interface clear, the system displays metrics based on available data:

  • “N/A” appears when required data (Clicks or Fans) is missing

  • “–” appears when calculations are impossible (for example, when Clicks, Fans, or Earnings are equal to zero)

  • Empty input fields indicate that the value can be manually edited (Cost, CPC, CPF)

Editing Access

To change cost attribution settings, your role must include the Edit Traffic Metrics permission.

PreviousTraffic Metrics V2.0NextMessage Tracker

Last updated

Was this helpful?