Traffic Metrics V2.0

Traffic Metrics V2.0 introduces an enhanced analytics system with comprehensive filtering capabilities, allowing creators and agencies to analyze both external and internal traffic with greater precision. This first iteration focuses on providing detailed insights through an advanced filter framework.

Overview

The core functionality of V2.0 centers around a sophisticated filtering system that enables comprehensive traffic analysis. You can now examine traffic performance across multiple dimensions and time periods, gaining deeper insights into your audience acquisition and revenue generation patterns.

The system displays all traffic sources, including Tracking Links, Trial Links, and Direct Traffic (traffic acquired outside of specific links) in a unified interface. This comprehensive view helps you understand the complete picture of your traffic performance.

For Tracking and Trial Links: You can view click counts, fan acquisitions, and earnings (depending on your filter settings - specifically the fan subscription period and spending timeframe).

For Direct Traffic: You can see fan counts and revenue shown for the period selected in the Earnings Date Range filter.

Filter System

Traffic Metrics V2.0 provides three main filters that work together to give you precise control over your data analysis.

Fan Subscription Date Range

This filter allows you to analyze statistics based on when fans subscribed through your links, regardless of when the links were created. When you select a time period, all statistics will be shown for fans who subscribed during that specific timeframe. Data is limited to the last 3 months from the current date.

When you select a time range, the overview will display the number of clicks (for Trial and Tracking Links) and fans (for all traffic types) for the selected period.

Earnings Date Range

This filter specifies the time range for revenue analysis. The system analyzes income within the specified period.

The Earnings Date Range is dependent on the Fan Subscription Date Range. It cannot begin earlier than the Fan Subscription period.

Creation Date Range

This filter displays traffic for links created within your selected time range. When you choose a time period, only links created during that timeframe will be shown in your traffic analysis.

Example Calculation

Here's how the three filters work together:

• Creation Date Range (1st-3rd): You'll see analytics for links created during this specified period

• Fan Subscription Date Range (4th-5th): You'll see the number of clicks and fans acquired through links created in the Creation Date Range period

• Earnings Date Range (6th-7th): You'll see the revenue generated by fans who subscribed on the 4th-5th through links created from the 1st-3rd

Traffic Display Options

The main dashboard offers flexible viewing options to match your analysis needs. You can view All Traffic to see Tracking Links, Trial Links, and Direct Traffic together in one comprehensive overview. Alternatively, you can focus on specific traffic types by selecting Tracking Links only or Trial Links only.

Earnings Attribution

Rolling Attribution

Rolling attribution credits earnings to the current active subscription link - the most recent link through which a fan subscribed. When a fan subscribes through a new link, all their future earnings are attributed to this latest subscription link. This method ensures that earnings are always tracked against the fan's current, active subscription source rather than historical links.

Display Settings

You can customize how earnings are displayed by choosing between Gross and Net earnings. Gross shows total earnings, including all fees, while Net displays earnings after OnlyFans commission deductions.

The Hide Zero Earnings toggle allows you to remove links with no earnings from your display, helping you focus on revenue-generating traffic sources.

Understanding Your Data

The traffic overview displays essential metrics for each source including link names, creation dates, clicks, fans acquired, and earnings. Direct Traffic appears as a separate item showing subscribers and earnings not attributed to specific tracking or trial links.

This data helps you identify your most effective traffic sources, understand fan acquisition patterns, and make informed decisions about resource allocation and campaign optimization.