Traffic Metrics
Every creator and agency understands the importance of tracking traffic. It’s not just about counting clicks; it’s about understanding user behavior, the quality of traffic sources, optimizing content
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Every creator and agency understands the importance of tracking traffic. It’s not just about counting clicks; it’s about understanding user behavior, the quality of traffic sources, optimizing content
Last updated
Was this helpful?
Essential Indicators: We’ve integrated all vital metrics you need to analyze your tracking links effectively.
Comprehensive Data: While OnlyFans gives a glimpse into clicks and fan numbers, with Traffic Metrics, once you input the traffic cost, you'll see metrics like profit, cost per click and fan, earnings per click, and average revenue per fan.
Holistic View: See aggregated metrics on top for both total and average numbers. Understand the broader patterns, not just isolated data points.
Detailed Fan Insights: View the list of fans that made purchases, gaining a more precise understanding of your audience's behavior.
Shareable Tracking Pages: A unique feature allowing you to create a page with select tracking links to share with non-OnlyMonster users, like those aiding with traffic flow.
Navigate to the Traffic Metrics Tab: This is where all your tracking and trial link data resides.
Input Traffic Costs: To see metrics like profit, CPC, and more, input the cost associated with generating that traffic.
Analyze Metrics: Use the data to influence decisions, adjust strategies, and maximize revenue.
View Deleted Links: Worried you lost valuable data by deleting a link? Don't stress. We've stored all deleted links for your convenience.
Share Insights: If you wish to share specific tracking data with someone, use our shareable tracking pages.
Understand the dynamics of your free trials, ensuring they're effectively converting fans.
Differentiate New vs. Old Fans: In Trial Links Metrics, you can categorize and differentiate between new subscribers and old fans, giving you a clearer view of how your content and trials affect different segments.
Clicks (Tracking Links): Total number of unique and non-unique clicks on the tracking link. Measures the level of engagement with the link.
Claims (Trial Links): Number of claimed trials. Represents the effectiveness of the trial link in encouraging users to claim a trial.
Fans: Total number of fans acquired via tracking link. Tracks fan acquisition performance.
Cost: Manually entered cost associated with the promotion or campaign. Used to calculate profitability and efficiency.
Earnings: Total net revenue from all fans, including subscriptions, acquired via the tracking link. Represents total income generated from the campaign.
Profit: Net profit, calculated by subtracting the cost from the earnings. Indicates the overall financial success of the campaign.
CPC (Cost Per Click): Calculated by dividing the total cost by the total number of clicks. Measures the cost-efficiency of attracting visitors to the link.
EPC (Earnings Per Click): Calculated by dividing the total earnings by the total number of clicks. Reflects the revenue generated from each click.
CPF (Cost Per Fan): Calculated by dividing the total cost by the total number of fans. Assesses the cost-effectiveness of fan acquisition.
ARPF (Average Revenue Per Fan): Calculated by dividing the total earnings by the total number of fans. Provides insight into the value of each acquired fan.
Spenders: Total number of unique fans who have made any transactions using this account. Indicates the number of revenue-generating fans.
Conversion: Percentage of clicks that resulted in a fan subscription. Measures the effectiveness of the link in converting visitors into fans.
ROI: Percentage of return on the total investment, calculated by dividing the net profit by the total cost and multiplying by 100. Assesses the profitability and overall success of the campaign.
The Income and Fans columns provide detailed insights into the performance of a specific link.
This section features a chart displaying the income generated by fans acquired through the link.
View detailed stats for each fan acquired through the link. The data is organized by various actions, including subscriptions, tips, post and purchases via messages and spending on streams.
Stats can be sorted by: total spent, date, number of purchases.
This functionality provides a comprehensive view of how fans engage and spend, enabling you to optimize your strategy for better results.
Tracking Links: Navigate to Creator's Settings → Profile → Tracking Links.
Trial Links: You can find these under Creator's Settings → Subscription price and bundles.
Traffic Metrics are about giving power back to the creators and agencies. It’s about understanding your audience, refining strategies, and ensuring that every effort you put into your content yields the best results.
